About Me
I’m Melissa Wilkinson, a Cape Town–based designer and creative strategist who blends imagination with strategy to craft meaningful brand experiences. My work spans from corporate branding and sports brand design to passion-driven creative projects, adapting and evolving just like the people and stories behind them.
Versatile. Intentional. Always human.
Beyond design, I’m inspired by travel, fine wine and food, swing jazz, and literature. Perspectives that shape how I see the world and translate ideas into design. Whether it’s a logo redesign, brand identity system, or creative campaign, I thrive on creating visuals that connect, engage, and endure.
Skills & Expertise
My creative toolkit helps me bring together design, strategy, and digital communication.
Design & Creative Tools:
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Adobe Illustrator, Photoshop, InDesign, Premiere Pro
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Figma, Canva, WordPress, Wix
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Video editing & motion graphics
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Typography, layout, and brand design
Digital Marketing & Strategy:
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Social media content creation and management
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SEO and website optimisation (WordPress, WIX)
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AI in marketing (leveraging AI tools)
Strengths & Soft Skills:
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Storytelling [visual and messaging]
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Strategic & analytical thinking
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Ideation & concept development
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Collaboration, leadership & project management (Monday.com, Click-Up)
Education & Certifications
Red & Yellow Creative School of Business -
National Certificate in Advertising (Specialising in Digital Marketing)
Red & Yellow Creative School of Business - Graphic Design Intermediate
Digital School of Marketing - Digital Copywriting
Digital School of Marketing - Brand Management)
Udemy - Graphic Design Theory
AI in Marketing
SEO Training
Google - Google Analytics Certified (2024)
